Advertising · Institutional Partnership
Duncan × OGC Nice
The Challenge
Visually pairing the codes of high-end menswear with the world of professional football : that was the brief from Duncan, Nice's historic boutique and institutional partner of OGC Nice. The goal was to showcase the players' presence off the pitch, while staying true to Duncan's established brand image.
Our Approach
ONEProd handled the art direction, writing and design of a striking, human and eloquent script. A contrasted visual dynamic between athletic effort and sartorial elegance guided the staging, with fluid camerawork to bring out the textures and cuts of the suits.
Careful color grading reinforces the premium identity of both institutions, for a film that is as much a style documentary as an advertising piece.