Product Film · Automotive
Protech Monte-Carlo — 3D+
The Challenge
Making the technological innovation and effectiveness of the 3D+ treatment — the water-repellent finish, the extreme gloss — visible on the bodywork of luxury vehicles: a demanding exercise against reflections and light, where every detail of the shot has to serve the demonstration.
Our Approach
ONEProd set up precise studio lighting to sculpt the lines of the vehicles and isolate the treated area, with macro shots to capture the texture of the bodywork and the direct action of the product.
Filming was carried out at high speed (1,000 frames per second) on closed roads in Monaco, guaranteeing a flawless, luxurious result, true to the brand's standards.